Celebrate the Heart of Country, Americana, and Roots Music!

Drop Us A Line, Y'all

Y'all interested in advertising, partnering up, contributing stories, joining our team, or just got a question? Well, don't be shy, drop us a line!

Follow Us

George Strait Stars In A Special Super Bowl Ad For A Texas Grocery Store

George Strait Plays An Astronaut In Super Bowl Ad For Texas Grocery Store
by
  • Arden is a Senior Country Music Journalist for Country Thang Daily, specializing in classic hits and contemporary chart-toppers.
  • Prior to joining Country Thang Daily, Arden wrote for Billboard and People magazine, covering country music legends and emerging artists.
  • Arden holds a Bachelor of Arts in Journalism from the University of Tennessee, with a minor in Music Studies.

Whether you’re a proud football fan or someone having difficulty telling the difference between a touchdown from a field goal, the chances are that you’re still probably throwing a party to celebrate the Super Bowl every year. Thanks to the tradition of companies bringing our favorite stars in big-budget, high-concept commercials – bending over backward just to make things even more entertaining.

Throughout the years, there have been so many incredible ads that it can already be tough to think of which ones made us laugh the loudest or impressed us the most. And the 2022 Super Bowl LVI has a new addition. One grocery store brought everyone’s favorite cowboy to star in another memorable ad – and it’s no other than George Strait, the King of Country Music, playing as a hungry cowboy, hat-clad astronaut.

Country Fans Were Treated To Quite The Surprise

The sixty-second commercial clip was for H-E-B (Here Everything’s Better), a grocery chain based out of George Strait’s home state of Texas. It kicked off with a space shuttle preparing to launch “somewhere in Texas.” Mission control was putting up with its ultimate checklist when a voice from the shuttle halted the operation.

“Hold the launch,” a man said. “We’re missing supplies.” Fans of George Strait songs were quick to recognize the voice.

All the while, grocery delivery from H-E-B arrived just right in time. The cockpit opened, and there he was, the “I Cross My Heart” singer – donning his black cowboy hat and a flight suit – sitting in the middle of two astronauts, excitedly waiting for his snacks.

“We can’t orbit on an empty stomach,” Strait defended himself as potato chip bags marked with H.E.B. stuck up from the top of his delivery.

Unfortunately, since H-E-B is a Texas chain, it’s unlikely that people living outside of Texas had the chance to see Strait’s Super Bowl ad in real-time. But don’t worry, as we’ll be sharing it with you. Play the video below to enjoy it.

Latest Stories

Martina McBride did not call Beyoncé a 'clown in a cowboy hat'; the viral claim is false and has no evidence to support it.

Martina McBride Never Called Beyoncé a “Clown in a Cowboy Hat”

Social media has a way of turning fiction into fact overnight, and the latest victim of misinformation is country legend Martina McBride. A viral claim has been circulating that McBride ...

Chris Stapleton did not object to Beyoncé’s country Grammy win, dismissing rumors of controversy over her Cowboy Carter victory.

No, Chris Stapleton Did Not Object to Beyoncé’s Grammy Win

Rumor has spread that Chris Stapleton filed an “official objection” after Beyoncé won Best Country Album at the 2025 Grammys for Cowboy Carter. A supposed quote attributed to him suggests ...

Blake Shelton to host the Grand Ole Opry's 100th celebration, honoring a century of country music with star-studded performances.

Blake Shelton Set to Host Grand Ole Opry’s 100th Celebration

Country music’s most legendary stage is set for a once-in-a-lifetime celebration. Blake Shelton is taking the reins. The Grand Ole Opry will mark its 100th anniversary with a star-studded NBC ...

Dolly Parton fights to save her Imagination Library in Indiana after budget cuts threaten its vital funding for children's literacy.

Dolly Parton Fights to Save Imagination Library in Indiana

Dolly Parton has always stood up for what she believes in—lifting people’s spirits with her music, funding major charitable efforts, and ensuring children have access to books, no matter their ...

Billy Currington maintains a private personal life, sparking speculation about his sexuality, though no public statement or evidence confirms the rumors.

Is Billy Currington Gay? What We Know About the Country Star

Billy Currington has spent decades serenading country music fans with hits like “People Are Cr𝐚zy” and “Must Be Doin’ Somethin’ Right.” His smooth vocals, laid-back charm, and undeniable talent have ...

Post Malone and Alan Jackson pose together, bridging generations of country music with their iconic styles and shared respect for the genre.

Post Malone’s Road to Country Music Started Long Ago

Post Malone didn’t just wake up one morning and decide to go country—he’s been headed down this dirt road for a long time. From his Texas roots to his early ...

Drake sparks speculation about a country music crossover, potentially releasing a country album and exploring a new genre.

Is Drake the Next Artist to Take Over Country Music?

Country music has been through a wave of change lately, and not everyone is convinced it’s for the better. Beyoncé’s Cowboy Carter shook the industry, bringing country into the mainstream ...

Riley Green's 'Worst Way' music video sparks a frenzy with steamy scenes and a touch of humor, making waves in the country music world.

Riley Green Turns Up the Heat in Worst Way Music Video

Riley Green isn’t holding back in his latest music video for “Worst Way,” and fans are feeling some kind of way about it. Known for his rugged country charm and ...

Meet Lainey Wilson's fiancé, Devlin 'Duck' Hodges—former NFL quarterback and avid duck hunter—who captured the country star's heart.

Who Is Devlin ‘Duck’ Hodges? Meet Lainey Wilson’s Fiancé

Lainey Wilson is one of the biggest stars in country music right now. Still, behind the scenes, she has a steady and supportive partner in her fiancé, Devlin “Duck” Hodges. ...

Lainey Wilson announces her engagement to Devlin 'Duck' Hodges, sharing romantic proposal photos that celebrate their new chapter together.

Lainey Wilson Is Engaged to Former NFL Star Duck Hodges

Lainey Wilson has a lot to celebrate—her career is on fire, she’s gearing up for a massive world tour, and now, she’s engaged to her longtime boyfriend, former NFL quarterback ...