Oliver Anthony, the breakout star whose hit “Rich Men North of Richmond” skyrocketed him to fame, has made it clear that he wants nothing to do with the music business’s corporate machinery. In a recent video titled “What I’ve Learned From the Music Industry So Far,” Anthony didn’t hold back in criticizing Nashville and the larger country music industry, describing it as a system prioritizing profits over authenticity.
Anthony’s candid commentary has sparked conversations among fans and critics as he pulls back the curtain on how the business operates and why he refuses to play by its rules.
Nashville Drains Artists Without Focusing on the Music
In his critique, Oliver Anthony likened the music industry’s treatment of artists to an oil well—valuable only until drained dry. Labels extract every last drop of an artist’s marketability before discarding them and moving on to the next big thing. “There’s no way to create something that’s focused around God when you’re working with people who are just focused around making money,” Anthony explained, pointing to the system’s deeply ingrained profit-driven mindset.
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According to Anthony, this dynamic leads to a disconnect between artists and their music. He criticized the rinse-and-repeat formula that produces catchy but hollow songs, often written and performed by people without a personal connection to the material. Nobody who’s either written the song or sung it really knows or understands the words to the song that they’re singing,” Anthony said, emphasizing the lack of depth in mainstream music.
Manufactured Images Take Priority Over Authenticity
Anthony’s most scathing criticism was of Nashville’s role in creating manufactured stars. He accused labels of crafting marketable personas instead of allowing artists to express themselves authentically. “Find some guy that you can build a character around. Prop him up through your label. Give him a bunch of songs that fit the model,” he said, mocking the approach.
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According to Anthony, the result is a homogenized sound that lacks the individuality that once defined country music. “It sounds like every other big song that’s been out in the last five years,” he noted, highlighting the industry’s reliance on safe, formulaic choices over creative risks.
The Charts Reflect a Business, Not the Music
Anthony also exposed the behind-the-scenes mechanics of how songs climb the charts, describing a system where success is often bought rather than earned. “Companies actually buy their own song however many times,” he revealed. “They’ll spend a million dollars just to jump it up the charts a certain amount where people start to see it.”
Despite his harsh criticism, Anthony acknowledged that the system isn’t inherently evil but a business model adapted over time. Still, he expressed discomfort with how the industry operates, calling it a “scary” reflection of this new era in country music.
Watch Oliver Anthony’s Full Take
Anthony’s critique of Nashville and the music industry isn’t just a rant—it’s a bold stand for authenticity in a business he believes has lost its way. His willingness to call out the industry resonates with fans who value sincerity in a genre increasingly dominated by profit-driven decisions.
For a deeper look into Oliver Anthony’s eye-opening perspective, watch the full video and hear him break down the music industry in his own words. It’s a conversation that challenges the very foundation of modern country music and what it means to stay true to the art form.